Buy and sell cattle with confidence and transparency.
Jersey Marketing Service (JMS) is the marketing division of the American Jersey Cattle Association, dedicated to connecting Jersey breeders and buyers through trusted marketing opportunities and professional service. For decades, JMS has helped promote Jersey genetics and support the success of Jersey operations across the United States and around the world.
From elite production cattle and genomic opportunities to complete herd dispersals and private treaty sales, JMS provides breeders with experienced marketing support tailored to their goals. Through live auctions, online sales and personalized service, JMS helps bring together buyers seeking quality Jersey cattle with breeders committed to advancing the breed.
Built on the strength, integrity and reputation of the Jersey breed, Jersey Marketing Service continues to serve as a reliable resource for marketing Registered Jersey cattle and genetics while supporting the long-term growth and profitability of Jersey dairying.
Jersey Marketing Service
Upcoming Sales and catalogs for Jersey Marketing Service.
For more information contact our marketing team.
All American Jersey Sale
Saturday, November 7, 2026
Louisville, Kentucky
3:30 P.M. (EDT)
Links to sale info:
Auctioneer, All American Sale
Chris Hill, Thurmont, Md . 202/255-7907
Jersey Marketing Service
Kristin Paul, Assistant Secretary 209/402-5679
Jason Robinson, Area Representative 614/216-5862
Seth Israelsen, District 3 Manager 614/216-9727
Scott Holcomb, District 1 Manager 614/563-3227
Willow Voegtlen, Area Representative 614/266-2419
Greg Lavan, Area Representative 614/216-8838
Benny Rector, Area Representative 614/313-5818
Alex Steer, Director of Field Services 614/266-6916
Clint Collins III, Sale Staff 256/404-8073
Lynn Lee, Sale Staff 615/390-6312
Dean Dohle, Sale Staff 417/838-8036
Jerry Emerich, Sale Chair 518/593-0212
Tyler Boyd, Associate Sale Chair 209/585-7118
Daniel Bauer, Pedigrees 920/728-4371
Neal Smith, AJCA-NAJ Executive Secretary 209/988-0601
In the event you are unable to attend, members of the sale force are available to represent you and will do so gladly and in complete confidence.
Clerking
Vickie White, AJCA-NAJ Treasurer Office: 614/322-4452
General Chair, All American
Herby Lutz 614/570-2444
Pot O'Gold Sale
November 7, 2026
Louisville, Kentucky
1:00 P.M. (EDT)
Links to sale info:
SALES FORCE AND STAFF
Auctioneer, Pot O’Gold Sale
Lynn Lee, Smyrna, TN 615/390-6312
Jersey Marketing Service
Kristin Paul, Assistant Secretary 209/402-5679
Jason Robinson, Area Representative 614/216-5862
Seth Israelsen, District 3 Manager 614/216-9727
Scott Holcomb, District 1 Manager 614/563-3227
Willow Voegtlen, Area Representative 614/266-2419
Greg Lavan, Area Representative 614/216-8838
Benny Rector, Area Representative 614/313-5818
Alex Steer, Director of Field Services 614/266-6916
Jerry Emerich, Sale Chair 518/593-0212
Tyler Boyd, Associate Sale Chair 209/585-7118
Daniel Bauer, Pedigrees 920/728-4371
Neal Smith, AJCA-NAJ Executive Secretary 209/988-0601
In the event you are unable to attend, members of the sale force are available to represent you and will do so gladly and in complete confidence.
Clerking
Vickie White, AJCA-NAJ Treasurer Office: 614/322-4452
General Chair, All American
Herby Lutz 614/570-2444
Top of the World Sale
September 29, 2026 | 5:00 PM (CDT)
Sale Pavilion, Madison, Wisconsin
Online at www.Cowbuyer.com
Sale Staff:
Kristin Paul, 209/402-5679
Greg Lavan, 614/216-8838
Jason Robinson, 614/216-5862
Willow Voegtlen, 614/266-2419
Ted DeMent, 217/725-2432
Trent Kilgus, 815/848-4823
Dean Dohle, 417/838-8036
Chad Ryan, 920/960-1449
Ryan Krohlow, 920/639-5500
Neal Smith, 209/988-0601
Chris Hill, 202/255-7907
Links to sale info:
National Heifer Sale
Friday, June 19, 2026 | 6:30 p.m. (CDT)
Springfield, Missouri
Online at www.Cowbuyer.com
Sale Staff:
Kristin Paul, 209-402-5679
Benny Rector, 614-313-5818
Seth Israelsen, 614/216-9727
Neal Smith, 209/988-0601
Greg Lavan, 614/216-8838
Brad Barham, 423/368-3556
Herby Lutz, 614/570-2444
Chris Hill, 202/255-7907
Links to sale info:
- Online Sale Catalog (flip version)
- Added Lots
- PDF Catalog for download
- Video playlist of consignments (coming soon)
- Bid on Cowbuyer.com
- Terms of Sale
Wisconsin State Sale, via Cowbuyer.com
May 12-14, 2026
Online at www.Cowbuyer.com
Sale Staff:
Kristin Paul, 209-402-5679
Benny Rector, 614-313-5818
Willow Voegtlen, 614-266-2419
Neal Smith, 209-988-0601